DMA eNews – June 2011

One Year On:

Hi all, since the inception of DMA there has been some failures, successes, disappointments, triumphs and evolution.

The executive partnership have worked hard with various others on projects that for circumstances out of our control have not progressed. Although this has at times been frustrating, much of the planning has left us with some potential dormant projects that we can resurrect if an opportunity presents itself in the future.

With DMA moving into its 2nd year, we will first pause to celebrate this milestone sometime in conjunction with The Follow’s 2nd anniversary. Then commencing July 1st, we will move forward with new strategies and associations. One of these will be a much closer association between DMA and ACdA. Alanah as co-owner of ACdA will have greater involvement from time to time with strategic planning, specifically in the area of ACdA’s Compendium Services. In addition, she will become an integral part of the Agreement sign off process by witnessing all agreements. Jenna will play a role in ACdA’s Compendium Services as that 3rd voice in the decision making process.

Vacation Time:

During the month of June we wish Jenna all the best and safe travels while she takes a long overdue vacation. Powers and I will be baby sitting DMA in her absence, however we will take this time to allow the elves to do some house cleaning deferring any major decisions till July.

Elves At Work:

The Codes Of Conduct DMA operates under has had a few minor changes in relation to freelancing and conflicts of Interest, as has the Agreement 20/20. Note: Current agreements still stand as is, however any future changes will be done under the new agreement framework. We do intend to review all current agreements with the view to place everyone on a new agreement during the next quarter.

The DMA WordPress site has undergone a face lift.

DMA has established a Facebook page, FB is becoming an important tool for people all over the metaverse. So it’s important, if you have a Facebook presence that you connect and like the Dirval Music Associates FB page. The page is updated automatically by RSS feeds related to DMA and the artists it represents, this is a consolidated feed of what is going on. In addition people can freely post on the page. We also encourage you to actively invite your friends to like not only the DMA FB page, but also the artists pages on the website.

DMA is also now on Twitter, the twitter account is also updated automatically. Like with FB, we hope to build a following on Twitter.

Our aim here is to not only connect with in world residents outside of SL, but to also see those outside come in and see what these virtual lands are all about.

Finally, we have also created a Dirval Music Associates group in Facebook. This is for those involved with DMA. If you have a FB account and are involved with DMA then please friend up with one of the DMA partners and ask for an invite into the group. As with the DMA in world group, this is an internal closed group for collaboration, it is not an event SPAM group.

We have looked into effective advertising with the view to have some in place late July. A little snag has cropped up here in that LL have decided to not go ahead with the system they developed and are sticking with their current method of paid Adds in search. This means it’s back to the drawing board to find the most cost effective advertisement solution that works.

Key things happening in June:

  • DMA Office will see a few minor changes.
  • The Follow music HUB has an updated build.
  • DMA/ACdA have an Exhibit at SL8B.
  • DMA celebrates 1 year.
  • Two new artists will be joining DMA, launches will be deferred till July.
  • DMA/ACdA has established a marketplace store presence, more on this later.

If you have any questions please feel free to contact us.


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